Postcards may be one of the best kept secrets of modern

marketing. They produce even better results now than in the

past. That's probably because postcards deliver information

the way people want to get it today . . . fast and with little

or no effort. Use Postcards to Generate Website Traffic and Sales LeadsA brief captivating message on a postcard with an enticing

offer sent to the right prospects will generate a flood of

traffic to your website - or a large number of sales leads. Keep your postcard simple. Make it look at first glance like

a message from a friend instead of like an advertisement.

This creates a pleasant emotional response from readers even

though they quickly realize that it is a commercial message. State the biggest benefit you offer to customers. Then

briefly add a few other advantages or features you provide.

End with a compelling reason for prospects to contact you

. . . or to go to your website for more details. It's that

simple. Tip: Don't try to close sales directly from a postcard.

There's not enough space on a postcard to provide all the

information your prospects need to make a buying decision. People Read PostcardsAlmost everybody will read a postcard - even those who

usually throw out other direct mail without opening it.

That's because it's almost impossible to throw out a

postcard without looking at the message. This high rate of readership is the main reason why

postcards produce a bigger response than other types of

direct marketing. With other types of marketing you often

lose prospects who would have responded to your offer - but

they never saw it. Tip: Postcards are an excellent low-cost alternative to

email. People get so much email today that even legitimate

messages are getting deleted unread. But they get few if any

postcards. Your message is guaranteed to get their attention

when it's delivered on a postcard. Postcards are Cheap to ProducePostcards cost less than 2 cents each to produce if you

print them using your own computer. You can print postcards

individually on blank 4 x 6 inch index cards or print 4

postcards on 8 1/2 x 11 sheets of index card stock and cut

each sheet into quarters. Your postcards will cost between 4 cents and 9 cents each to

produce if you use a commercial printer . . . depending on the

number you have printed and the quality you want. Postcards are Cheap to MailEven the postage for mailing postcards is cheap - 23 cents

each to send them by First Class Mail in the US. The only

requirement for this special rate is that the dimensions of

your postcards must be at least 3 1/2 x 5 inches but not

over 4 1/4 x 6 inches. Tip: Always use a real 23 cent stamp on your postcards. It

produces more replies than a printed indicia (imprinted

postage) . . . probably because people associate a printed

indicia with junk mail. Don't overlook postcards the next time you want to drive a

huge amount of traffic to your website or generate a flood

of new sales leads. They're simple to use, highly effective

and very low-cost. Copyright 2004 Bob Leduc. http://BobLeduc. comBob Leduc spent 20 years helping businesses like yours find

new customers and increase sales. He just released a New

Edition of his manual, How To Build Your Small Business Fast

With Simple Postcards . . . and launched *BizTips from Bob*, a

newsletter to help small businesses grow and prosper. You'll

find his low-cost marketing methods at: http://BobLeduc. com

or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Author:
Bob Leduc